AI Insights · Timothy · April 2025
Top Fashion Games on Android in the Netherlands: Q1 2025 Performance
Explore the trends in downloads, revenue, and active users for the top fashion games on Android in the Netherlands during Q1 2025.
The first quarter of 2025 saw intriguing trends in the performance of the top five fashion games on the Android platform in the Netherlands. Here's a closer look at how each app fared, based on data from Sensor Tower.
Project Makeover from Magic Tavern, Inc. maintained a steady weekly revenue, peaking at around $9.1K at the start of the quarter and gradually stabilizing to approximately $7K by the end of March. Downloads saw a significant decline from 1.2K at the start of January to about 425 by mid-March, before slightly recovering to 1K at the quarter's close. Active users also showed a downward trend initially, dropping from 11K to 6.5K by early February, but rebounded to end the quarter at around 8.7K.
Covet Fashion: Dress Up Game by Crowdstar Inc. experienced a notable increase in weekly revenue, reaching a high of $1.5K in mid-February before settling at approximately $832 by the end of March. While downloads were negligible for most of the quarter, a brief spike to 151 occurred in early March. Active users fluctuated slightly, with a peak of 183 in mid-March and ending at 125.
SuitU: Fashion Avatar Dress Up from Libii HK Limited saw its revenue peaking early at $1.2K in mid-January, before declining to $536 by the end of the quarter. Downloads remained relatively low, with minor fluctuations throughout the period, while active users showed an increase to 1.9K in early March before ending at 1.5K.
Glow Fashion Idol by CrazyLabs LTD had stable revenue figures, hovering around $650 to $700 throughout the quarter. Downloads peaked at 1.4K in mid-January but gradually decreased to 234 by the end of March. Active users saw a high of 2.5K at the end of January, tapering off to 1.9K by the quarter's end.
Finally, Beauty Tiles: Story & Makeover from Pexix Inc. maintained consistent revenue, generally around $600. Downloads started strong at 1.7K, dipped mid-quarter, and ended at 762. Active users followed a similar trajectory, peaking at 4.2K in early March before settling at 3.6K.
For more detailed insights and further data, visit Sensor Tower.